Before we take any steps toward designing your company website, we need to have a solid understanding of your business plan. We build websites using a business-centric design process that begins with aligning your company's business goals with your customer goals. Next, we incorporate a design-centric focus: understanding the business value of the customer experience - ensuring that the customer can accomplish their goals while having a quality experience.

Business Model
We begin with a clear understanding of your business model.

A business model is a conceptual tool that contains a set of elements (various aspects of business, such as operational processes, organizational structures, and financial forecasts) and allows that expression in a logical manner. It is a description of the value a company offers to one or several segments of customers and of the architecture of the firm and its network of partners for creating, marketing, and delivering this value and relationship capital, to generate profitable and sustainable revenue streams.

In The Absence of a Business Model
When a client does not have a business model to speak of, we will do one of two things: offer to assist them in crafting a business model, or, build their website with the information we have. We impress on each client that success is more readily realized when a business model - or plan - is in place.

Success usually comes to those who are too busy to be looking for it. Henry David Thoreau (1817 - 1862)