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» Key Elements in Business Planning
- Your Enterprise. Addresses the primary objective(s) of your business, short description of origin and financial achievements, legal structure, proprietary technologies, etc.
- Your Management. Describes the key personnel and proposed organizational structure.
- Your Product or Service. Provides a technical description of each product or service.
- Your Marketplace. Describes the general characteristic of the distinct grouping of prospects (market segment) that make up the market for your offering.
- Your Business Strategy. Considers strategies for marketing and promotion, sales, pricing, distribution, production, customer support, and financial management.
- Your Competition. Describes each competitor, their offering, their strengths and weaknesses, market share, pricing, promotional techniques, and profitability.
- Your Development Capabilities. Addresses your ability to develop your initial product or service as well as follow-on offerings.
- Your Production Capabilities. Describes the management and personnel experience, facilities, technologies, environmental impacts, production or delivery volumes, equipment, materials, labour contracts.
- Your Financial Plan. Projections in three forms: the Income Statement, the Cash Flow Statement, and the Balance Sheet.
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