|
» Key Elements of Marketing
Before developing your company's marketing collateral - and website - we ask these key questions:
- What is your product or service?
Briefly describe what it is you sell.
- Who is your market?
Briefly describe who you are selling the product or service to. What industry is it? How large of a market do they represent?
- Who is behind the company?
Describe yourself and your team's background and achievements.
- Who is your competition?
Briefly describe who they are and what they have accomplished. Successful competition is an advantage - and proof your business model and/or concept works.
- What is your competitive advantage?
Describe how your company is different and why you have an advantage over the competition. A better distribution channel? Key partners? Proprietary technology?
|
|