We begin by asking these general questions. Oftentimes, the process of answering these questions causes our clients enough angst - the answers are rarely forthcoming. Once this process is completed, we can determine what type of plan is needed.

1. What is the type and purpose of your business?
2. What is the key message or phrase to describe your business in one sentence?
3. What is your product or service?
4. Can you list three unique benefits of your product?
5. Who is your target market?
6. Who is your competition?
7. How is your product differentiated from that of your competition?
8. What plans do you have for advertising & promotions?