North American will follow European Trend
In 2012, the European market for online display advertising — banners, buttons, and sponsorships — will grow to €5.6 billion, outpacing offline ad growth. In five years, long-time Net users will dominate the European online scene. Although growth is a common theme, not all markets will grow in the same way nor for the same reasons. Various types of markets will emerge in Europe, with different points of maturity and sophistication around online advertising.

The Internet will soon be the primary contact point for marketing.

The Importance of Web Analytics - You must know how people are using your site.
Consumer-facing manufacturer Web sites play a significant role in online and offline transactions, and they influence or directly drive billions of dollars in sales. A study was conducted by Forrester with Channel Intelligence to find out about consumer usage and purchase behavior on manufacturer Web sites. They found that vocal and active customers hold manufacturer Web sites in high regard by frequently using them as primary sources of information about products and distribution partners. While some manufacturers cater primarily to consumers and engage them with relevant and robust content, most sites overlook the Web channel as a vehicle to provide crucial information, to empower and serve customers, and to build and cultivate brand loyalty.