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» Types of Web Services
ProximusPro's core competence is in web design and development. We have the skills and knowledge to design every kind of site - including all areas of development: graphic design, content scripting, and optimal positioning of key messaging.
Static Website
The Static Site, meaning one-way communication only, is the most popular type of site. It displays your company information, products and services, other relevant data such as white papers, brochures, product data sheets, other printed marketing material, and a call to action.
We design simple and elegant sites - and adhere to Shakespeare's line from Macbeth, "A tale told by an idiot, full of sound and fury, signifying nothing." There's no need to add the bells and whistles to your site, although we will if you wish.
Dynamic Websites
The Dynamic Site, meaning two-way communication, is a Static site that has forms such as credit applications, requests for services, quotes, guest book, etc. The user is able to send information back to the website company for interaction and response.
Content-Managed Websites
Content-managed sites can be either static or dynamic, but the owner of the website can manage the content using our Content Management Software. It's ideal for Realtors who need to add and remove listings at a moment's notice - and do not wish to have their web developer do it. It's also ideal for clients who do not have design skills nor the time and know-how to develop their website, but want to make changes to it themselves. We can design your site - and train you to take it from there. We are always available for assistance once your site is designed by us.
eCommerce Website
eCommerce sites sell products and services online. We can build your online store website, train you to use our eCommerce software to manage your catalogue, products, pricing, etc.
Search Engine Optimization
We apply Search engine optimization (SEO) techniques when designing your site to improve the volume and quality of traffic to your web site from search engines through higher rankings (indexing).
We work with you to determine what your users are looking for, what words they would key in the search field to find you.
We can incorporate SEO into your already-designed website - or build a new site for you and include the SEO techniques.
Once Your Website is Designed
Maintaining Your Website
Once we've designed your site, we give you the choice of maintaining it yourself, using another web designer, or retaining us for updates. Regardless, we urge you to make regular updates to your site so as to appear to be in business (your customers like to see that your website is updated regularly - and you lose credibility quickly when they view outdated information) as well as to optimize your search engine ranking.
Web Analytics
Web analytics is the study of the behaviour of website visitors - refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
Our Web analytics software collects data from web traffic (and produces easy-to-read reports), and also e-mail response rates, direct mail campaign data, sales and lead information, user performance data such as click heat mapping, or other custom metrics. We work with you to compare this data against your business objectives and goals for marketing campaign's audience response as well as day-to-day business performance.
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